Amsterdam sets the stage as leading global well-being capital with WOW: Week of Well-being

Amsterdam is gearing up for the first Week of Well-Being, consisting of a five-day employee challenge kicking off on October 7th and wrapping up with an unparalleled one-day conference on the 11th. Dedicated to exploring the future of well-being and peak performance, both efforts are designed specifically for those seeking to elevate their personal and professional lives. The concluding summit at Theater Amsterdam boasts a curated lineup of renowned speakers.

In today’s hyper-connected world, where digital interactions often overshadow meaningful human connections, WOW recognizes the pressing issue of loneliness and mental health challenges faced by individuals and organizations alike. The initiative emerges as a vital platform and landmark event series, with an all-encompassing and multidimensional approach to well-being that is first-of-its-kind. Unpacking in the heart of Amsterdam, it highlights the need for a critical shift to safeguard social prosperity, a thriving world and the holistic connection between the two.

During the five-day WOW challenge, aimed at companies of all sizes, leaders and teams will embark on a transformative journey, starting and ending their days together in unison. Each day presents a unique social challenge, an experience that strengthens individual resilience and fosters stronger bonds. Participating names include The Social Hub, Technogym, Crisp and Lululemon, with opportunities still available for other companies eager to lead in well-being to sign up and make a difference with this challenge.

The one-day WOW Conference brings together CEO’s, entrepreneurs, HR directors, people & culture leaders, professors, coaches, writers, brands, influencers, trainers and more. Spearheading the lineup is Dr. Laurie Santos, the Yale professor renowned for ‘The Science of Well-being,’ the most popular class in Yale’s history, who brings her exceptional expertise to the summit. Other confirmed speakers include Jason Silva (National Geographic) and Gunay Uslu (former State Secretary for Culture and Media), Kelly Weekers, Wouter Kolk (Ahold), Tom Peeters (Crisp), Yeliz Çiçek (VOGUE), Bram Schot, Anna Nooshin, as well as global icons in disciplines from social neuroscience and human behavioral biology to yoga, pilates and mental wellness. Alongside the conference, WOW will also present the WOW Awards, recognizing excellence in well-being leadership. With a capacity of 1000 attendees, guests can expect a day filled with interactive, high-energy activities.

Taking well-being to a whole other level: a call to action
Participants will be immersed in live sessions, screenings, breath-work sessions, meditations, showcases, exhibitions, competitions and more. WOW founder and ‘One Day’ bestseller author Tabe Ydo has teamed up with Monica Kazlauskaite, key contributor from the influential Unleash the Power Within events, to curate an exceptional conference programme. “At WOW, we firmly believe that well-being is not an individual concern but a collective one. It’s my hope that we can spark a movement that will unlock the WOW in each and every one of us,” says Ydo. Covering a broad spectrum of well-being themes, including mental, physical, social, employee and financial, the summit emphasizes the importance of building social connections, fostering inclusive communities, embracing diversity and championing sustainability.

Elevating human potential by unlocking the WOW

The WOW mantra is simple yet profound: to uplift the well-being of global communities by nurturing their connections with self, others and the world. The WOW (World of Well-Being) collective comprises founders, including Tabe Ydo, Charlie MacGregor (The Social Hub), Adil Izemrane (Movement On The Ground), Winston Gerschtanowitz and Emile Kuenen (Joolz).


For more info, images, interviews and collaborations:
Roger Brunings | | +31(0)6 46 16 21 44
For B2B & participation in the WOW Challenge and Conference:

PRESS: WOW2024 Transforms Amsterdam into the Capital of Well-being


WOW2024: Elevating Human Potential and Transforming Amsterdam into the City of Well-being

Amsterdam, [Event Date] - The World of Well-being (WOW) Conference 2024, set to take place in the heart of Amsterdam, is gearing up to be the most elevating well-being event of the year. This year's conference is dedicated to propelling individuals from "zero to hero," focusing on uplifting human potential and fostering a culture of well-being within global communities.

In a world where we are more technically connected than ever, WOW2024 acknowledges the troubling paradox: an increasing number of individuals feel a profound sense of loneliness. At WOW2024, we firmly believe that everyone has the fundamental right to feel well and connected, not only to others but to oneself and the world.

"Our goal with WOW2024 is to shift the needle on well-being, not just by increments, but by empowering every individual to embrace their inner 'hero,'" said Tabe Ydo, the entrepreneur and best-selling author who spearheads WOW and its mission. "We envision Amsterdam not just as a host city but a beacon of well-being, where the transformative power of collective wellness inspires a ripple effect across the globe."

WOW2024 will address the crucial issue of social disconnection and loneliness, fostering conversations and strategies to bridge the gap between technological connectivity and genuine human connections. By nurturing relationships and promoting well-being at its core, we aspire to mend the fractures in our social fabric.

At WOW2024, we will unveil a series of groundbreaking interventions, designed to empower individuals to enhance their well-being and build stronger connections with themselves and others. These interventions will include innovative well-being technologies, holistic wellness practices, and strategies to combat loneliness and social isolation.

One of the esteemed speakers at WOW2024 is the world-renowned well-being professor Laurie Santos from Yale University, widely recognized for her groundbreaking work on the science of happiness. Professor Santos' insights and expertise will play a pivotal role in guiding attendees towards a more fulfilling and purpose-driven life.

WOW2024 will also feature a stellar lineup of influential speakers and experts, including luminaries from various industries, sharing their insights and experiences to catalyze positive change. Attendees will gain valuable knowledge, strategies, and tools to enhance their well-being, both personally and professionally.

Join us at WOW2024 for an unforgettable experience, where the potential for growth, enlightenment, and connection awaits. Let's collectively take strides towards becoming our best selves and transforming Amsterdam into the epitome of well-being.

For more information and to register for WOW2024, visit [Event Website].

PRESS: World's most popular well-being professor Dr. Laurie Santos joins WOW2024!


World of Well-being (WOW) Announces Dr. Laurie Santos as Keynote Speaker for WOW2024

Amsterdam, Netherlands – [November 2023] – World of Well-being (WOW), the pioneering venture dedicated to championing collective well-being, is thrilled to announce the distinguished Dr. Laurie Santos as a keynote speaker for WOW2024, the most elevating well-being event of the year.

"Unprecedented Arrival: The Remarkable Dr. Laurie Santos, Creator of Yale's Most Popular Class 'The Science of Well-Being,' Joins WOW2024 to Redefine Well-being in the Netherlands!"

Dr. Laurie Santos is a prominent figure in the field of positive psychology and well-being. She's like the rockstar of happiness science. Dr. Laurie Santos, known for creating the most popular class in the history of Yale University, 'The Science of Well-Being,' has impacted over 4.5 million students worldwide with her insights on happiness and well-being. Her expertise is unparalleled, and we are thrilled to have her at WOW2024 to transform Dutch perspectives on well-being. Don't miss this extraordinary opportunity to learn from one of the most influential figures in the field.

Laurie Santos has a knack for connecting scientific research with practical, real-life applications. She's not just about theory; she's all about making your life better. Her work has touched the lives of many, from college students seeking happiness hacks to CEOs aiming to enhance employee well-being.

"We are honored to have Dr. Laurie Santos join us at WOW2024," said Tabe Ydo, the founder of WOW. "Her expertise and passion for well-being align perfectly with our mission to uplift the well-being of global communities. Dr. Santos's research has transformed the way we perceive happiness and well-being, and her presence at WOW2024 will undoubtedly inspire and educate our attendees."

WOW2024 is set to be an extraordinary event, featuring an impressive lineup of speakers and thought leaders in the well-being industry. Attendees can expect to gain valuable insights from Dr. Laurie Santos on the science of happiness and how it can be applied to improve one's personal and professional life.

If you want to dive deeper into her work, you can check out her course or her fascinating podcasts. And, if you ever get the chance to attend the WOW Conference, you might just have the privilege of hearing her speak in person. She's one of the leading lights in the well-being industry, and her insights can truly transform lives.

The annual WOW Conference is a gathering of the most influential and significant individuals within the well-being industry, including top CEOs, HR directors, government officials, influencers, and Europe's leading entrepreneurs in the well-being field.

WOW2024 will take place at Theater Amsterdam on 24th of May, and attendees can look forward to a series of thought-provoking presentations, social experiences, panel discussions, and networking opportunities. It's a unique chance to connect with like-minded individuals who are dedicated to nurturing connections with self, others, and the world.

To learn more about WOW2024 and to secure your spot at this extraordinary event. For media inquiries or interview requests, please contact:

[Tabe Ydo]

About World of Well-being (WOW): World of Well-being (WOW) is a venture dedicated to championing collective well-being, nurturing connections with self, others, and the world. Founded by Tabe Ydo, Charlie Macgregor, Emile Kuenen, Winston Gerschtanowitz and Adil Izemrane, WOW aims to uplift the well-being of global communities by organizing events like the annual WOW Conference, which brings together thought leaders in the well-being industry to share insights and knowledge.